Hi, I'm Robb Hecht. I work with brand, CX, and content leaders who are tired of AI staying in slide decks. I build the playbooks, training, and workflows that get your team shipping faster and smarter.

What You Get

• AI upskilling that sticks – Your team learns decision frameworks they'll actually use
• CX teams that move faster – From weeks to days, with less rework
• Content that works harder – Better conversion, less friction, measurable results
• Thought leadership that lands – Inbound interest, speaking invites, real trust

How We Work Together

Executive AI Sprint (4 weeks)
Build your 90-day AI pilot plan. Risk guardrails, vendor map, decision framework. Ready for the board.

CX Training Program (8-12 weeks)
Custom curriculum for your CX, merch, and product teams. Live workshops, job aids, real scenarios.

Thought Leadership Engine (12 weeks)
Turn one research project into articles, keynotes, social content, and a repeatable process.

AI Content Operations (6-10 weeks)
Prompt libraries, brand guardrails, faster production. Cut time by 40% while staying on-brand.

Measurement Lab (ongoing)
Track what matters: micro-conversions, A/B tests, the metrics between "visit" and "buy."

Who I Work With

• CMOs who need AI tied to actual KPIs
• CX leaders aligning teams on new workflows
• Brand teams building lasting thought leadership
• Learning leaders modernizing how teams work

My Approach

Learn → Do → Teach

I don't build training in a vacuum. We start with real workflows, pilot with your team, then codify what works into playbooks everyone can use.

Background

• Samsung.com – Led content strategy, built editorial engines that drove pre-purchase education
• Baruch College – Teaching marketing for 20 years
• 25+ years across agencies and enterprise (Ogilvy, Accenture Song, Samsung, Hero)

Industries: consumer electronics, telecom, health tech, professional services, education.

Let's Talk

Pick what works:

• Monthly retainer – Ongoing counsel, roadmap, metrics
• Sprint project – One focused program, 4-12 weeks
• Fractional L&D – I run your CX academy and content ops

You get: playbooks, templates, prompts, dashboards, and training your team will actually use.

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